FCC Adopts New Rule That Dramatically Changes the Prior Express Written Consent Requirement under the TCPA - Husch Blackwell
FCC adopts new rule changing the prior express written consent requirement under the TCPA, likely requiring one-to-one consent for telemarketing calls/texts.
Aforeworn detected this change in the Telemarketing & TCPA Compliance space on August 26, 2026 and published this briefing so affected operators are forewarned rather than caught off guard. It is rated High urgency. Contact centers, lead generators, SMS marketers, debt collectors, insurance telemarketers, and any entity making telemarketing calls or texts. should confirm how it applies to their specific situation before acting. There is a time constraint attached: Not specified in the provided text; check the FCC's official rule for effective date.. Acting after that point can mean penalties, a lapsed licence, or lost eligibility — exactly the kind of surprise Aforeworn exists to prevent. Aforeworn monitors Telemarketing & TCPA Compliance continuously and turns every detected change into a plain-English briefing like this one, so you always know first. Forewarned is forearmed.
What changed
The FCC has adopted a new rule that dramatically changes the prior express written consent requirement under the TCPA, likely mandating one-to-one consent (i.e., consent must be obtained separately for each seller).
Who it affects
Contact centers, lead generators, SMS marketers, debt collectors, insurance telemarketers, and any entity making telemarketing calls or texts.
What you must do
Review and update consent mechanisms to ensure compliance with the new one-to-one consent requirement; obtain fresh consent where necessary.
Deadline
Not specified in the provided text; check the FCC's official rule for effective date.
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